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Developing Rural Creativity is a cross border and transnational initiative which aims to generate growth in the rural creative industries sector through trade and marketing activities P    H ( 0޽h ? 33___PPT10i.:< +D=' .= @B +  0L0   p^ (  px p c $L> L x p c $\L `   L ^ p 6(A?,^ p S 6xA?Picture 0030Y R p C *A?RDP LogogR p 3 *A?Picture 007N p S &A?NDP Z  p 2Aa1?N0 [ ^  p 6  p B L \  "     p B &Lx% R  "     p B*L3   } . # "    p B0L8 8  0   E p 0x:LZ KA new term and a new economy the sector is defined by a set of activities that combine creative processes with employment and earnings: Those activities which have their origin in individual creativity, skill and talent and which have the opportunity for wealth and job creation through the generation of intellectual property. bKo,K H p 0޽h ? 33___PPT10i.:< +D=' L= @B +<  0L0 ; 3 , (  ,x , c $JL> L x , c $KL `   L ^ , 6(A?,^ , S 6xA?Picture 0030Y R , C *A?RDP LogogR , 3 *A?Picture 007N , S &A?NDP Z  , 2Aa1?N0 [ ^  , 6  , BOL \  "     , BULx% R  "     , BYL3   } . # "    , B_L8 8  0    , 0iLZ RLQ: What Businesses Will Benefit? A: Those that use intellectual advantage Craft Design and Production Textiles Fashion Software and Computer Services Architecture Music - recording, music publishing, and live performance The Performing Arts Advertising and PR Publishing & The Media Considerable crossover and inter-linking N*' 'b2>)"L H , 0޽h ? 33___PPT10i.:< +D=' L= @B +  0L0   t' (  tx t c $FL> L x t c $* `   L ^ t 6(A?,^ t S 6xA?Picture 0030Y R t C *A?RDP LogogR t 3 *A?Picture 007N t S &A?NDP Z  t 2Aa1?N0 [ ^  t 6  t BL \  "     t BԇLx% R  "     t B$L3   } . # "    t BXL8 8  0    t 0TLZ  Sector dominated by Micro businesses & small, fluid companies Operate on a non-conventional business cycle Creative businesses are driven by commitment and vocation which often means low wages ! f  H t 0޽h ? 33___PPT10i.:< +D=' L= @B +  0L0   $ (  $x $ c $L> L x $ c $L `   L ^ $ 6(A?,^ $ S 6xA?Picture 0030Y R $ C *A?RDP LogogR $ 3 *A?Picture 007N $ S &A?NDP Z  $ 2Aa1?N0 [ ^  $ 6  $ B8L \  "     $ BlLx% R  "     $ BPL3   } . # "    $ BL8 8  0   x $ 0LZ nSOURCE DEVELOPING RURAL CREATIVITY LEITRIM, NORTH ROSCOMMON FERMANAGH SLIGO Sweden 260 business on database already  a powerful force in creativity ! r$    H $ 0޽h ? 33___PPT10i.:< +D=' L= @B + 0L0   8 (  8x 8 c $,.> . x 8 c $-. `   . ^ 8 6(A?,^ 8 S 6xA?Picture 0030Y R 8 C *A?RDP LogogR 8 3 *A?Picture 007N 8 S &A?NDP Z  8 2Aa1?N0 [ ^  8 6  8 B41. \  "     8 Bh7.x% R  "     8 B$;.3   } . # "    8 B8A.8 8  0    8 0,L. *FSupport Activities & Web Site www.ruralcreativity.com Gallery area members directory & image gallery up to 120 featured businesses with 4  6 images each across 3 pages promoter (LEADER) profile area case studies, events section A members sign-in area to provide access to  info exchange where creative businesses can exchange information with each other Offline marketing campaign 8-,U       ,9 e  H 8 0޽h ? 33___PPT10i.:< +D=' .= @B +|  0L0 { s `X (  Xx X c $lL> L x X c $(L `   L ^ X 6(A?,^ X S 6xA?Picture 0030Y R X C *A?RDP LogogR X 3 *A?Picture 007N X S &A?NDP Z  X 2Aa1?N0 [ ^  X 6  X BLN \  "     X BNx% R  "     X B< N3   } . # "    X BPN8 8  0    X 0lN  Support Activities & Web Site www.ruralcreativity.com On line sales facility Web fulfilment centre  products on sale or return basis Prices (in three currencies) Biography, inspiration, raw materials etc& Central delivery/despatch, insurance and credit card processing facilities Live January 2006  need to submit products for consideration by end November "P;   ;(( ,P ;  H X 0޽h ? 33___PPT10i.:< +D=' N= @B +  0L0   0S (  0x 0 c $@6N> N x 0 c $6N `   N ^ 0 6(A?,^ 0 S 6xA?Picture 0030Y R 0 C *A?RDP LogogR 0 3 *A?Picture 007N 0 S &A?NDP Z  0 2Aa1?N0 [ ^  0 6  0 B:N \  "     0 B@Nx% R  "     0 BDN3   } . # "    0 BJN8 8  0   : 0 0pTNw Support Activities - Trade Exhibitions  craft sector focus SHOWCASE, Dublin Jan 2006 Ireland s premier craft, gift, fashion and interiors fair Joint exhibition stand 15 sq metres 4 regions - 20+ product ranges Highly visual stand - use of sustainable materials/Renewables & technology  plasma screen showing website Central sales & marketing  no margin taken Application & selection process Networking with Swedish delegation 9  ;\lr  H 0 0޽h ? 33___PPT10i.:< +D=' N= @B +[ 0L0 I A p\ (  \ \ c $gN><$ 0 N  \ c $fN `  <$ 0 N ^ \ 6(A?,^ \ S 6xA?Picture 0030Y R \ C *A?RDP LogogR \ 3 *A?Picture 007N \ S &A?NDP Z  \ 2Aa1?N0 [ ^  \ 6  \ B sN \  "     \ BTyNx% R  "     \ B}N3   } . # "    \ B$N8 8  0   h \ 0N Support Activities - Trade Exhibitions  craft & design sector focus FORMEX , Sweden 24-27 August 2006 Stockholm Selection of 12 companies from Fermanagh, Arigna, Sligo to participate at event 20 + product ranges from target area Funded trade mission to Stockholm  3 nights  flights & accommodation Research and targeting of Scandinavian market Central sales  no margin taken Application & selection process z_ ^$ P[  V$  H \ 0޽h ? 33___PPT10z..:< +;D' N= @B D' = @BA?%,( < +O%,( < +Dn' =%(%(D' =%(D' =K@BB BBPB0B@ A%(/%(D' =1:Bvisible*o3>+B#style.visibility<*\%(D' =-g6B fade*<3<*\%(DN' =%(D' =%(D' =K@BB BBPB0B@ A%(/%( D' =1:Bvisible*o3>+B#style.visibility<*\%(D' =-g6B fade*<3<*\%(+p+0+\0 ++0+\0 +X 0L0 W O < (  <x < c $N> N x < c $dN `   N ^ < 6(A?,^ < S 6xA?Picture 0030Y R < C *A?RDP LogogR < 3 *A?Picture 007N < S &A?NDP Z  < 2Aa1?N0 [ ^  < 6  < B \  "     < Bx% R  "     < Bd3   } . # "    < B8 8  0    < 0 nSupport Activities - Training December 05:- Digital Photography  Basics Studio photographic master class  Mike Bunn, Arrow Productions, Carrick on Shannon Graphics software  adobe elements Fermanagh Participants will be able to import & manipulate photos including colour correct & airbrush their images. They will also be able to design and produce basic news-sheets, flyers, invites etc. Entry level versions of this software package (Adobe Photoshop - Elements) is available at approx 70.     T# ' : B H < 0޽h ? 33___PPT10i.:< +D=' N= @B +  0L0   xQ (  xx x c $>  x x c $x `    ^ x 6(A?,^ x S 6xA?Picture 0030Y R x C *A?RDP LogogR x 3 *A?Picture 007N x S &A?NDP Z  x 2Aa1?N0 [ ^  x 6  x B̏ \  "     x Bxx% R  "     x B<3   } . # "    x BN8 8  0   8 x 0 hSupport Activities - Training January 2006:- Digital Photography  Advanced Studio photographic master class  Mike Bunn, Arrow Productions, Carrick on Shannon February 2006:- Web Design Fermanagh & Sligo Macromedia Contribute is a content management system, allowing easy (well relatively easy!) website development and update. It is a  WYSI WYG (what you see is what you get) system and therefore suitable for beginners. $    T   $(  H x 0޽h ? 33___PPT10i.:< +D=' = @B +  0L0   |c (  |x | c $ >  x | c $ `    ^ | 6(A?,^ | S 6xA?Picture 0030Y R | C *A?RDP LogogR | 3 *A?Picture 007N | S &A?NDP Z  | 2Aa1?N0 [ ^  | 6  | B \  "     | Bx% R  "     | B3   } . # "    | B|8 8  0   J | 0<+ zSupport Activities - Training May 2006:- International Marketing Plan for successful export marketing & finding customers The Scandinavian Market September 2006:- Training in visual presentation Merchandising a display  criteria and stock choosing Design elements and principles Experiment with colour and lay-out Learn how to maximise selling space Styling & good use of props How to choose background colours for optimum effect  &R4   R!^F 9M gFH | 0޽h ? 33___PPT10i.:< +D=' = @B +  0L0 hl(  hx h c $,>  x h c $@ `    ^ h 6(A?,^ h S 6xA?Picture 0030Y R h C *A?RDP LogogR h 3 *A?Picture 007N h S &A?NDP Z  h 2Aa1?N0 [ ^  h 6  h BS  \  "     h BS x% R  "     h B S 3   } . # "    h BS 8 8  0   S h 0dS   INTERREG 1.4 programme ($$  H h 0޽h ? 33___PPT10i.:< +D=' S = @B +2  0L0 1 ) l (  lx l c $+S > S  x l c $+S  `   S  ^ l 6(A?,^ l S 6xA?Picture 0030Y R l C *A?RDP LogogR l 3 *A?Picture 007N l S &A?NDP Z  l 2Aa1?N0 [ ^  l 6  l B/S  \  "     l B5S x% R  "     l B9S 3   } . # "    l B?S 8 8  0    l 0JS  HRetention of talent and access to continuing professional development Encouraging expansion from individual to small scale industrial production e.g. through supported incubation Ensuring linkages and synergy with other  industry partners Supporting innovation as central to the region's future economic prosperity. FFm\N? a4+ 8(( e H l 0޽h ? 33___PPT10i.:< +D=' S = @B + 0L0   z (  x  c $gS > S  x  c $hS  `   S  ^  6(A?,^  S 6xA?Picture 0030Y R  C *A?RDP LogogR  3 *A?Picture 007N  S &A?NDP Z  2Aa1?N0 [ ^  6  BlS  \  "     BrS x% R  "     BvS 3   } . # "     B|S 8 8  0   a  0HS qI Training WORKSHOPS & ONE TO ONE MENTORING BUSINESS SKILLS DEVELOPMENT - CREATIVE START Training and support in connection to becoming self-employed within the creative industries sector, achieved either through setting up a small business or working freelance and undertaking commission work. Content:- Portfolio & Collection Building The Art of Exhibiting Financial Management for the creative sector Earning Opportunities in the public and private sectors Presentation and Interview Skills Tax and Self-employment within the artistic context Accessing funding, writing proposals and managing budgets Contract and Copyright 7K (".G )       .  7  "   :     07W 0Wm 0n 0 0 0 0,f 0g~H  0޽h ? 33___PPT10i.:< +D=' S = @B +D 0L0 C ;  (  x  c $S > S  x  c $S  `   S  ^  6(A?,^  S 6xA?Picture 0030Y R  C *A?RDP LogogR  3 *A?Picture 007N  S &A?NDP Z  2Aa1?N0 [ ^  6  BS  \  "     BPS x% R  "     BܷS 3   } . # "     BXS 8 8  0     0hS q ZHTraining WORKSHOPS & ONE TO ONE MENTORING BUSINESS SKILLS DEVELOPMENT - GROWTH BUSINESS Running a creative business, assess current performance " How to allocate & cost time " Record keeping " Transferable skills " Applications " Art-related options " Marketing " How real are you? (profit and loss) " Define success " Rules for the road Responding to Briefs and Commissions " Your portfolio " Presentation " Researching the brief " Capability statement and C.V.s " Writing a budget " Writing a proposal " Copyright " Contracts $ (".7% .  E H  0޽h ? 33___PPT10i.:< +D=' S = @B +  0L0   X (  x  c $DS > S  x  c $XS  `   S  ^  6(A?,^  S 6xA?Picture 0030Y R  C *A?RDP LogogR  3 *A?Picture 007N  S &A?NDP Z  2Aa1?N0 [ ^  6  BS  \  "     BS x% R  "     BS 3   } . # "     BS 8 8  0   ?  0TS q  Training WORKSHOPS & ONE TO ONE MENTORING BUSINESS SKILLS DEVELOPMENT - GROWTH BUSINESS Selling & Marketing How to maximise potential to sell creative skills and work. Equipping the creative business to attract and maintain an audience or client-base for their work. Finance for small companies and self-employed artists A clear and jargon-free workshop specially tailored for creative businesses Funding and Support qybc (".7b (  H  0޽h ? 33___PPT10i.:< +D=' S = @B +  0L0   0u (  x  c $T > T  x  c $T  `   T  ^  6(A?,^  S 6xA?Picture 0030Y R  C *A?RDP LogogR  3 *A?Picture 007N  S &A?NDP Z  2Aa1?N0 [ ^  6  BT  \  "     BT x% R  "     B#T 3   } . # "     B)T 8 8  0   \  0 3T q  bTraining WORKSHOPS & ONE TO ONE MENTORING PROGRESSIVE TOPICS SEMINARS A series of individual topics workshops are planned to stimulate creativity and to highlight emerging international trends and opportunities. As a guideline topics will include Ideas generation New media entrepreneurship Image Management The Power of Research Equal Opportunitiesbg ("b H  0޽h ? 33___PPT10i.:< +D=' T = @B + 0L0 @ (  x  c $CT > T  x  c $xDT  `   T  ^  6(A?,^  S 6xA?Picture 0030Y R  C *A?RDP LogogR  3 *A?Picture 007N  S &A?NDP Z  2Aa1?N0 [ ^  6  BdHT  \  "     BNT x% R  "     BRT 3   } . # "     BWT 8 8  0     0DaT q  &&Training WORKSHOPS & ONE TO ONE MENTORING INNOVATIVE DESIGN TRENDS FORECASTING WORKSHOPS These workshops will outline and interpret international trend information e.g. advising on shape, colour, texture and sourcing of material  suitable for craft, fashion, interiors, graphic design businesses. PRODUCT DESIGN WORKSHOPS Understand the key elements in the design process. Generate alternative design solutions Understand the role of rapid prototyping in new product development. Perform a risk analysis for a product. Methodology of cost evaluation and value analysis. ("I  H  0޽h ? 33___PPT10i.:< +D=' T = @B +3  0L0 2 * P (  x  c $\xT > T  x  c $4yT  `   T  ^  6(A?,^  S 6xA?Picture 0030Y R  C *A?RDP LogogR  3 *A?Picture 007N  S &A?NDP Z  2Aa1?N0 [ ^  6  B }T  \  "     BT x% R  "     BxT 3   } . # "     BT 8 8  0     0T qK  ITraining WORKSHOPS & ONE TO ONE MENTORING INNOVATIVE DESIGN PRODUCT DEVELOPMENT WORKSHOPS Developing a new products strategy The Success and Failure Rates for New Products Projects Critical Success Factors for Winning at New Products New Products Idea Generation Techniques Implementing New Product Processes and Structures Managing Intellectual Property Integrating Marketing with Product Development|^8 ("8 H  0޽h ? 33___PPT10i.:< +D=' T = @B +j  0L0 i a `(  x  c $ T > T  x  c $T  `   T  ^  6(A?,^  S 6xA?Picture 0030Y R  C *A?RDP LogogR  3 *A?Picture 007N  S &A?NDP Z  2Aa1?N0 [ ^  6  BT  \  "     BT x% R  "     BԵT 3   } . # "     BT 8 8  0     0T q  RESOURCE CENTRES Information Centre & Library Buyers Resource ICT /media centre Research Officer Ideas Database database of opportunities and business ideas specific to the creative industryr.;O(jN  | N H  0޽h ? 33___PPT10i.:< +D=' T = @B +[  0L0 Z R p (  x  c $T > T  x  c $hT  `   T  ^  6(A?,^  S 6xA?Picture 0030Y R  C *A?RDP LogogR  3 *A?Picture 007N  S &A?NDP Z  2Aa1?N0 [ ^  6  BTT  \  "     BT x% R  "     BDT 3   } . # "     BXT 8 8  0     0U q  qA PLACE TO WORK Transform derelict buildings into vibrant creative ventures, at the heart of rural communities Three community or private infrastructure projects will apply for capital funding to renovate and modify buildings of character and potential into creative work spaces. 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